Intellic Group continues its growth journey through the acquisition of Releye
Intellic Group, with Broviken as its majority owner, is expanding its customer offering through a new partnership with the fast-growing CRM company Releye AB. Releye is now becoming part of Intellic Group, thereby strengthening the group’s strategic and technical offerings in CRM, business strategy, and marketing automation. The partnership is an important step toward Intellic Group’s goal of becoming a leading provider of services in analytics, CRM, and strategic consulting.
Releye is based in Stockholm and has over 20 years of experience in CRM. Today, the company’s approximately 45 specialists assist their clients with both strategic consulting and technical solutions. The company has a successful partnership with two of the market’s best-known CRM platforms, Microsoft Dynamics and Salesforce.
The company has a strong market position and serves as an advisor to approximately 30 clients. Most of its clients are in the banking, finance, and insurance sectors. Through this acquisition, Releye will become an even stronger full-service partner to its clients. In addition to Releye, the group already includes the companies Attollo and Omeo. Attollo is a leading player in analytics, and Omeo is a niche consulting firm in the financial sector. Following the acquisition of Releye, Intellic Group’s annual revenue amounts to approximately 260 MSEK.
Jonas Boström, CEO of Intellic Group, comments:
“We are very pleased that Releye is joining Intellic Group on this journey. This opens up entirely new opportunities for us to offer our customers a broader and more comprehensive range of services, and hopefully we will become an even more attractive employer. I see incredible potential in our combined expertise and look forward to working together.”
Charlotte Magne, CEO of Releye, comments:
“It feels fantastic to become part of Intellic Group! Together, we’ll become a larger and more compelling player for our customers and partners, especially in the area of customer intelligence. We’re seeing continued high demand from our customers, driven by the need for digital transformation, and we look forward to continuing our growth journey together with Intellic Group.”
The terms of the transaction are not disclosed.
About us
Broviken invests in highly specialised service companies run by strong entrepreneurs and management teams. Broviken’s partners bring extensive personal experience in developing service companies in roles as executives, owners, and board members. Broviken is a very long-term owner and invests with an indefinite time horizon. Broviken’s focus is on developing businesses and contributing to helping already great companies become even better and reach their full potential.