Broviken partners with public affairs and communications agency Gullers Grupp
The Swedish business group Broviken is making a long-term investment in Gullers Group as part of its ongoing ambition to create Sweden’s leading service company group. In partnership with Broviken, Gullers Group will have the opportunity to continue its growth journey and further develop a socially focused communications agency with a unique offering. Gullers is an agency without a specific industry label, offering new expertise and services to address the major societal challenges that companies, organizations, and the Swedish public sector face today and in the future.
Gullers Group was founded in 1989 and is today Sweden’s leading agency for social sector organizations, with a strong offering in communications, storytelling, and technological transformation. In recent years, the company has evolved from a communications agency to develop and strengthen its offerings in sustainability, leadership, management, and technology. The Gullers Group, with just over 170 employees, generated revenue of 385 MSEK in 2022/23. The goal is to continue growing and, at the intersection of these areas, to continue the journey toward creating an agency with a unique client offering. The company will continue to operate with a high degree of autonomy under the same management team in partnership with Broviken.
“Gullers Grupp is a well-respected company with an impressive market position. The company’s growth trajectory in recent years has been remarkable in a competitive and ever-changing industry. Its results demonstrate resilience and a strong entrepreneurial drive—qualities we seek in our acquisitions. In addition, Gullers Group has a unique organizational structure, skilled employees, and the ability to integrate new expertise, people, and companies into a strong whole, where customers and their needs are always the focus,” saysPer Granath, CEO and founder of Broviken.
Gullers and Broviken are a good match
Broviken is a group of companies that makes long-term investments in Swedish and Nordic companies in the service sector, led by strong entrepreneurs and management teams. Since its inception in 2018, Broviken has made approximately 30 investments.
“Broviken’s focus on high-quality service companies led by strong entrepreneurs and management teams fits our growth journey perfectly. They operate in industries and areas that also overlap with those in which we are active. This partnership offers us significant opportunities for development, new and exciting networks, and valuable business opportunities. “Broviken is a long-term, active owner that invests without a fixed time horizon and also shares our values. To us, it feels like a ‘match made in heaven’; through this partnership, we can continue our growth journey more quickly and with greater confidence,” saysHans Gennerud, CEO of Gullers Group and head of M&A.
About us
Broviken invests in highly specialised service companies run by strong entrepreneurs and management teams. Broviken’s partners bring extensive personal experience in developing service companies in roles as executives, owners, and board members. Broviken is a very long-term owner and invests with an indefinite time horizon. Broviken’s focus is on developing businesses and contributing to helping already great companies become even better and reach their full potential.